http://www.edp24.co.uk/content/edp24/lifestyle/your-rubbish-your-choice/content/biggest-ever-recycable-artwork.aspx
An article that I found which I feel is a clever and inspiring way to gain interest about the facts of recycling specfically aluminium cans. Norfolk Environmental Waste Services has teamed up with super brand Coca Cola to create the world's biggest-ever recyclable artwork in the hope to encourage people to increase their recycling habits. The YouTube link at the bottom of the article, shows how the project was pieced together.
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I think this is a great advertising idea, just hope more people realise just what recycling can do, other than stopping it going from landfill. The fact that those recycled cans can power a Television constantly for 70years speaks for itself!
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